How much does billboard advertising cost in the UK?

What decides the price of a billboard

There is no single price for a billboard. What you pay depends on a few things:

• Location. Central London and the busiest roads cost more than suburban or regional screens.
• Format. Large roadside screens cost more than bus stop or lift lobby screens.
• How often your ad shows. Digital screens rotate several ads. The more of the screen's time you buy, the more you pay.
• Timing. Rush hours and busy seasons, like the run-up to Christmas, are in higher demand.
• How long you run. Recognition builds over weeks and months, so most local campaigns run monthly.
• Design and management. Someone has to design the ad, get it approved and manage the campaign.

Our prices

We publish our prices because most agencies do not. Every package starts with a one-off deposit, and your monthly fee only begins once you have approved your final, checked ad.

Prices exclude VAT.

What is included

• Choosing the screens, places and hours for your customers.
• Your ad, designed to read in three seconds.
• A mockup of your ad on a real board.
• The compliance check against UK advertising rules and the screen owner's guidelines.
• Running the campaign, swapping artwork when you need to, and reporting back.

Doing it yourself vs using an agency

You can buy screen time directly, but you then have to choose screens, size artwork for each format, pass each owner's approval and manage the schedule yourself. For a busy business owner, that is hours of work in an unfamiliar field. We do all of it for one monthly fee, and you only approve the ad.

Is it worth it for your business?

Billboards build recognition. They do not guarantee calls or sales, and we never promise them. They tend to pay off for businesses where one customer is worth a lot, or keeps coming back. Use our return calculator with your own numbers to see how many customers a campaign needs to win to pay for itself.

Questions people ask