Billboard advertising for small businesses
Which local businesses billboards suit, how to write an ad that people remember, and how to tell if it is working.
Free. No sign-up. We put your ad on a real board photo in seconds.
Is billboard advertising worth it for a small business?
It can be, if the numbers suit you. Billboards are not a lead machine. They make your name familiar, so when someone needs a roofer, a locksmith or a detailer, yours is the name they already know. That familiarity also makes your other marketing work harder: people are more likely to click a name they have seen.
It works best when one customer is worth a lot to you, or comes back again and again. Try the return calculator with your own job value.
Trades and businesses it suits
- Roofers, builders, loft and extension firms
- Kitchen, bathroom and window fitters
- Driveway, landscaping and fencing firms
- Vehicle detailers, undersealing and rust prevention, mechanics
- Locksmiths, plumbers, electricians and heating engineers
- Lift and property maintenance companies
- Clinics, dentists, gyms and salons
- Estate and lettings agents
How to write an ad that works
- Lead with the problem. "Stuck in a lift?" stops people better than "Lift repairs".
- Keep it short. Seven words or fewer on roadside screens.
- Make your name the biggest thing.
- Give one next step. A short web address, or a QR code on screens people walk past.
- Stay local. Mentioning your area tells people you are close by.
We write and design the ad for you, using what works for your trade. You can see a free mockup right now.
How to tell if it is working
- Ask every new customer where they heard of you.
- Watch searches for your business name in your Google Business Profile.
- Track scans if your ad uses a QR code.
- Compare enquiries from the areas with screens to the areas without.
Common mistakes
- Too many words.
- Running for a week or two. Recognition takes repetition.
- Screens far from the area you actually serve.
- Expecting the phone to ring the next day.
Prices
Regional Hub
Coverage on the key commuter routes in your local area.
then £1,620 a month once you approve your ad
Arterial Dominance
High-frequency coverage on a major commuter corridor.
then £4,455 a month once you approve your ad
National Enterprise
Campaigns across several cities and screen networks.
then £11,700 a month once you approve your ad
Prices exclude VAT. The deposit covers planning, your ad design, the mockup and the compliance check. Your monthly fee only starts after you have approved the final, checked ad. Full package details.
Questions people ask
Can a small business afford a billboard?
Yes. Digital screens are sold by the slot, so you can run a local campaign without a national budget. Our packages start with a £777 deposit.
Will a billboard bring me customers?
Billboards build recognition, which helps people choose you when they need your service. We do not guarantee customers.
How long should I run a billboard campaign?
Recognition builds with repetition, so we recommend running for several months rather than a couple of weeks.
See your business up there first
Type your website and we will show your ad on a real board. It is free and takes seconds.
Free. No sign-up. We put your ad on a real board photo in seconds.