What is DOOH advertising?
Digital out-of-home advertising, explained simply: what it is, how it is bought and why it suits local businesses.
Free. No sign-up. We put your ad on a real board photo in seconds.
DOOH in plain English
DOOH stands for digital out-of-home. It means any digital advertising screen you see outside your home: roadside billboards, bus stop screens, high street hubs, shopping centre screens, petrol station forecourts and lift lobbies.
Unlike paper posters, digital screens show several ads in rotation, and the ads can be changed in minutes. That makes them flexible and affordable for local businesses.
How DOOH is bought
Most digital screens are now bought programmatically. Instead of booking a whole board for two weeks, advertisers buy slots on the screens they want, at the times they want. A local business can appear on a few screens near its customers during rush hour, without paying for the whole day.
What you can do with digital that you cannot with paper
- Show your ad only at the hours that matter.
- Change the ad mid-campaign.
- Run different messages in different areas.
- Start quickly, with no printing or pasting.
The rules your ad has to follow
Every ad has to meet the UK advertising code and the screen owner's own guidelines. Claims must be true, and ads must not be misleading or offensive. We check your ad before it goes live, so it is not rejected at the last minute.
Formats
Roadside billboards
Find out more →Bus stop advertising
Find out more →Shopping centre screens
Find out more →High street and street hub screens
Find out more →Petrol station screens
Find out more →Lift lobby screens
Find out more →Prices
Regional Hub
Coverage on the key commuter routes in your local area.
then £1,620 a month once you approve your ad
Arterial Dominance
High-frequency coverage on a major commuter corridor.
then £4,455 a month once you approve your ad
National Enterprise
Campaigns across several cities and screen networks.
then £11,700 a month once you approve your ad
Prices exclude VAT. The deposit covers planning, your ad design, the mockup and the compliance check. Your monthly fee only starts after you have approved the final, checked ad. Full package details.
Questions people ask
What does DOOH stand for?
Digital out-of-home. It covers digital advertising screens outside the home, such as roadside billboards and bus stop screens.
What is programmatic DOOH?
Buying digital screen slots automatically, by location and time, instead of booking a whole board for a fixed period.
Is DOOH better than paper billboards?
For most local businesses, yes: you can target hours and areas, change your ad quickly and start without printing costs.
See your business up there first
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